Branding & UI/UX Design
Savor
A warm and organic brand and mobile-focused website for a conscientious whole foods restaurant.
A warm and organic brand and mobile-focused website for a conscientious whole foods restaurant.
A new web presence for a community-focused trading training company.
Branding project for a volunteer organization focused on job searching support.
I'm a multidisciplinary creative based in Boulder, Colorado, where I use my craft to help purpose-driven organizations positively impact the world. Over the last 15 years, I've developed a strategic, collaborative, and empathetic approach that bridges brand identity and product design, delivering excellent results that help my clients thrive.
Through Essencify Design, I partner with nonprofit organizations and purpose-driven businesses to create meaningful impact. I help translate their missions into effective design solutions through two complementary paths: crafting authentic brand experiences and designing intuitive digital experiences. My approach has consistently helped clients increase engagement, grow their customer base, and maintain sustainable marketing efforts.
I fell in love with web design at age 12 when I volunteered to create my family's business website. This early experience sparked my fascination with the intersection of art, design, technology, psychology, and human behavior. Today, I apply user-centered design principles across brand strategy, UI/UX, graphic design, and web design, continuously expanding my expertise in trauma-informed design, humane technology, and life-centered design.
Growing up in São Paulo, Brazil, within the remaining 12% of the Atlantic Rainforest - one of the planet's most biodiverse ecosystems - I witnessed firsthand the impact of human activity on the natural world. This experience shaped my deep commitment to sustainability and social impact. As a proud member of Climate Designers and the former Denver/Boulder Climate Designers Chapter Co-Leader, I believe designers have the power to create a more diverse, equitable, inclusive, and sustainable society.
When not helping clients, I love spending time with loved ones, cooking, making music, swimming, and basking in the sun (preferably on a beach!).
Hari is an outstanding designer in all regards, an equally a wonderful team member and human being. I had the pleasure of working with her for 7 years and the whole time I knew we had one of the best designers out there. Not only is her quality of work top notch, she works across a multitude of mediums at a high level which makes her incredibly versatile serving clients. Also, in the world of designers I think she is unique in that she makes no assumptions about what a project should look like in the end, but instead lets the process with the client guide what needs to be done (versus imposing her artistic preference as some designers do). Hari has tons of integrity, good will, and is a delight to collaborate with. I can't recommend her enough.
As you can tell by a review of her portfolio, Hari is a great designer from a classical graphics sensibility and tools mastery standpoint. Possibly of greater importance however, is the depth of her efficacy at the critical skill at collaboratively working with clients to guide them through the process of distilling their core needs and organizational message into the graphical form that will drive their organization's future successes. She is fantastic at facilitating iterative, collective design discussions among team participants, each one bringing varying degrees of prior experience, viewpoints, and aesthetic sensibilities, which in the end ensures that the final results fully satisfy the organizational needs relative to both the time horizons for which the design products are required as well as the technology platforms and use cases upon which they are meant to be deployed. And, she is a delight to work with. She is punctual, accommodating, generous with her time, abundant skills and insights, and has a great temperament for the collaborative process of her services, which due to its nature, could become mired in unhealthy or non-productive group dynamics if not managed with finesse.
I enjoyed working with Hari because of who she is - her patience, her ability to listen, and her ability to make a genuine connection virtually created a wonderful collaborative experience. She is professional, and at the same time warm and friendly. While working together her ability to listen for understanding made our values and desires come to life in a tangible way - it was easy to brainstorm with her and she was able to transform thoughts and feelings into something we saw and could experience from a logo and design of a website. We enjoyed working with her - so we did it again when we launched our second site!
Hari is very professional and listens to the details of what you are trying to create. She is incredibly talented with a keen eye for design. It is always a pleasure working with Hari because we know we will leave the process with something better than we envisioned when we first started.